Black Diamond at SIA Snow Show 2015 in Denver, Colorado
Photo: Kim Hull, Cool Adventures © Chasing Light Media
Article by Kim Hull
Thousands from the snow sports industry converged in Denver this week to check out the latest gear at the annual SnowSports Industries America (SIA) Snow Show.
According to SIA, U.S. snow sports fans are once again heading to the mountains, with the number of U.S. skier/rider visits increasing to 56.6 million visits during the 2012-2013 season, following a dip in 2011/2012 to 51 million.
And, they are buying snow sports gear in record numbers. Again, according to the SIA, products purchased at snow sports specialty stores increased by 31% from the 2012/2013 season and, for the same time period, online purchases increased 22%.
What caught our eye at SIA15
With nearly a thousand brands presenting and over 60 seminars & clinics, it takes a while to navigate the products at SIA. So, what caught our eye?
Redfeather snowshoes’ design and easy entry & exit grabbed our attention but we soon learned more. Redfeather snowshoes are manufactured in LaCrosse, Wisconsin by ORC Industries, a not-for-profit company whose sole organizational mission is to provide job opportunities for people with disabilities.
An integrated goggle and helmet designed to reduce fogging and to optimize ventilation, Bollé’s Osmoz create buzz with attendees and the press alike.
In addition to the Osmoz, Bollé’s helmets combine high design with advanced technology, delivering a helmet that looks good while performing well.
Hestra, who has a loyal following in the snow sports community because of their high quality, warm, durable gloves, introduced new glove styles and technologies for 2015/2016 at the show.
Lost Horizons’ sweaters, hats, and gloves are a beautiful mix of vibrant colors, designs and handcrafted excellence.
A member of the Fair Trade Association of North America, Lost Horizons works directly with women’s handicraft associations in Nepal to import hand-knit goods.
Reno-based Moment Skis brought their 2015/16 line of handmade skis, proving functionality and style can coexist with a ski.
Always known for their performance and warmth, KJUS continues to advance even further in ski fashion with great design and comfort.
I know you aren’t supposed to choose skis based on looks, so it’s a good thing Völkl makes some of the best skis in the industry because their 2015/2016 designs are pretty awesome on the eyes. You can buy them for performance…and have a good time on the lift staring down out them.
Check out Snowlink.com
Be sure and check out SIA’s website – Snowlink.com – a website that connects consumers, media, industry retailers and resorts to one another.
Disclaimer: The content & opinions expressed are entirely our own. We received no compensation for this article. Reviews are opinion only and Chasing Light Media accepts no responsibility for how the information is used.